Mercedes-Benz kicked off its portion of the 2013 NAIAS with musician Bruce Hornsby masterfully keying his classic hit single “The Way It Is” on a Steinway Grand Piano. Played during an introductory montage recapping the 125-year history of parent company Daimler AG in the U.S., the song’s lyrics served as the main theme for Mercedes-Benz’s unveiling of its complete E-Class line.
The star power for Mercedes-Benz wasn’t just Hornsby. The first E-Class featured, the four-door hybrid, was driven onto the stage by actors Joshua Jackson and Diane Kruger. Kruger, known for her roles in “Troy” and the award-winning “Inglourious Basterds,” said that she could “totally see” herself driving the E-Class hybrid. Jackson, famous for his roles on “Dawson’s Creek” and the Sci-Fi drama “Fringe,” shared his fellow thespian’s sentiments, quipping that he could definitely see him “driving [Kruger] around” in the vehicle.
The E-Class Coupe, Cabriolet and Wagon also rolled out on stage alongside the actor-driven hybrid. However, the highlight of the E-Class rollout was the top-of-the-line E63 AMG, which will produce between 550 to 585 horsepower, making it the most powerful E-Class ever.
The E-Class comes in 18 different engine and driveline combinations, and also gives owners a choice between the Mercedes-Benz emblem embedded in the grille or a classic-style emblem on top of the grille. The line will also be more digital than ever, featuring Mercedes-Benz Intelligent Drive, which detects oncoming, passing or approaching vehicles or pedestrians.
The E-Class is part of Mercedes-Benz’s plan to debut 30 entirely new cars in the next seven years, including the all-new compact CLA-Class, set to go on sale later this year.