Honda further emphasized its aggressive focus on the small car arena with its unveiling of an Urban SUV Concept at the 2013 North American International Auto Show in Detroit. The small SUV is just the latest step in Honda’s expansion of its global compact series, which starts with the Fit.
“Small cars will be the key to our future,” said Tetsuo Iwamura, president of American Honda Motor Co.
Honda is currently on track to hit 4 million new car sales by the end of their fiscal year in March 2013. Their goal is to hit 6 million sales by the end of their fiscal year in March 2017. Iwamura said that the manufacturer’s global compact series will be a key factor in that sales growth, as Honda plans more compact releases.
While no drivetrain specifics were provided on the Urban SUV Concept, Honda said to expect class-leading features and fuel efficiency.
Honda made it clear that this concept will target young adults with active lifestyles who live in urban areas. The concept will have a Center Tank Layout, which will allow for a spacious and functional interior well suited for five passengers and for the “connected” driver.
Iwamura called the concept a “true expression of the Honda spirit,” which is a fuel-efficient, safe and fun-to-drive small car.
Honda said that its biggest drawback in the small car segment had been meeting demand. The company will battle that as it recently broke ground on a new production facility in Solaya, Mexico, which is set to open in 2014. The facility will be the lead producer of the next-generation Fit and the Urban SUV Concept debuted in Detroit.
Honda said the concept is expected to hit the road in late 2014.