BMW emphasized its focus on the U.S. market in its press conference at the 2013 NAIAS, Monday, Jan. 14, 2013, announcing the world debut of three models — the M6 Gran Coupe, the Z4 sDrive 35is and the Concept 4 Series.
The German automaker spoke about its 347,000 U.S. sales in 2012, which is the company’s all-time best U.S. performance.
The sales record can be attributed to BMW’s 14 new and/or updated vehicle models in the past year. BMW is hoping its three models that debuted in Detroit will keep the company’s status as the top automaker in the premium segment for U.S. sales, as the automaker was in 2012.
The Z4 Roadster features a retractable hardtop, available in contrasting colors of either black or silver.
The M6 Gran Coupe, considered by BMW as the best its M Series has to offer, features a large intake and a kidney grille exclusive for the model. The vehicle combines the sports car exterior with an elegant interior featuring hand-selected leather. The powerful sports vehicle is expected to have 0 to 60 mph acceleration in about 4 seconds.
The Concept 4 Series Coupe, the highlight of the BMW debuts, features a redesign with a more aggressive, aerodynamic look. On the outside, the vehicle has a wider wheelbase and a lower stance than its cousin, the 3-Series, with an enclosed kidney grille for more aerodynamics. Its interior features “sustainably tanned” leather and natural chestnut wood.
The 4 Series will come in a Coupe and a Convertible model, which will replace the next-gen 3 Series Coupe and Convertible.
BMW also showed the current-generation series 320i Sedan and the 328i Sports Wagon. The 3 Series accounts for half of BMW sales.
Like other foreign automakers at the 2013 NAIAS, BMW emphasized its strides in U.S. production, referencing its assembly plant in Spartansburg, S.C. BMW invested over $5 billion in the plant in the past decade. The plant produced over 300,000 vehicles in 2012, a 90-percent increase compared to the year before. The Spartansburg plant is BMW’s leading exporter and producer of the X3, X4 and X5 SUVs.