With the unveiling of the all-new 2014 Q50 in Detroit, Infiniti revealed the new performance and design direction for its brand going forward. New Infiniti chief Johan De Nysschen indicated at the 2013 North American International Auto Show that the Japanese luxury automaker will be broadening its product range and will target new market segments to continue its 2012 worldwide sales increase.
The all-new Q50 will hit showrooms in the summer and will replace the popular entry-level G series.
The 2014 Q50 is lower, wider and boasts a tighter athletic stance than its predecessor. The outer aerodynamic look isn’t just for show. It also features new, signature eye-shaped headlights and an overall more aggressive front-end.
The rear-wheel drive compact Q50 will be powered by Infiniti’s signature 3.7-liter V6 with 328 horsepower, with an available four-wheel drive option. The Q50 will also be available in a hybrid model powered by a 3.5-liter V6 with 302 horsepower, working in unison with an electric motor to produce a peak 354 horsepower, which the carmaker said will make it one of the fastest accelerating hybrids in the market.
Two new features that will debut on the Q50 are Direct Adaptive Steering and Active Lane Control. The former, as the name entails, enables the vehicle to adjust to the driver’s steering habits, while the latter helps the driver with unintended drifting from driving lanes.
Since its initial debut, the preceding G series has been the top-selling vehicle in its segment and for the Infiniti brand. Previous generations of the vehicle sold over 700,000 units, so it will be interesting to see how the new, dramatically improved Q50 version fares.