NAIAS 2014 Unveiled: BMW M3 Sedan, M4 Coupe and M235i Coupe

After a wildly successful year, selling 376,000 cars (more than ever sold before) and rising to become the number one premium carmaker in 2013, BMW presented its M3 Sedan, M4 Coupe and M235i Coupe. With the aim to maintain its position as number one in 2014, BMW is delving into new fields of products with the same classic, BMW feel.

As emphasized throughout the press conference, BMW has always stood for dynamics and sporting flair. Now, with the introduction of the M3 Sedan and M4 Coupe, the company is focusing on emotional, high-performance sports cars with best-in-class values in sportiness as well as fuel consumption and carbon emissions.

BMW M3 Sedan (blue) & M4 Coupe (gold)

BMW M3 Sedan (blue) & M4 Coupe (gold)

Due to arrive in June of this year, these designs are intended to guide the new chapter of the BMW M’s success story and to have them set new standards in terms of overall concept, precision and agility. The cars are more powerful than ever before, with 6-cylinder turbo-charged engines, 431 horsepower and peak torque at 550 meters.

Additionally, these models are even more eco-friendly as fuel consumption and emissions have been reduced by 20% from previous models due to the lightweight nature of its new design.

The M235i was also introduced during the press conference. A special new model that builds on traditional sub-compact models, the M235i boasts unbeatable driving dynamics and a whole new driving experience. This will also be the first M performance model available for the U.S. market.

Significantly larger than the 1 Series Coupe, the M235i also has an optimized suspension and more extensive equipment options. Additionally, it’s available with 8-speed automatic transmission and sports automatic. The car can go from 0 to 100 in 4.8 seconds and uses twin-powered turbo technology for a max output of 240 kilowatts. This model, much like the M3 and M4, is also striving to be eco-friendly, with fuel consumption at 25 mpg. Overall, the M235i is powerful, fast, nimble and agile.

These three new models, the BMW M3 Sedan, M4 Coupe, and M235i promise to take driving for pleasure to a whole new level with their smooth, powerful rides and eco-friendly builds.