NAIAS 2014 Unveiled: 2015 Ford F-150

Ford Motor Company held a press conference this morning to deliver a message of stability and growth. As executive chairman Bill Ford explained in the Blueprint for Mobility initiative, “Growth is an opportunity to contribute to a better world for more people.” And Ford is certainly contributing to that better world, given that CEO Alan Mulally stated that Ford has experienced “17 straight quarters of profitability” and were set to achieve 25% global sales growth under its One Ford strategy.

Mark Fields, Chief Operating Officer, continued the positivity by touting the Fiesta as the “number one best-selling subcompact” and showcasing the 100% increase in electrified vehicle options last year in the U.S. alone. Ford showcased its entire lineup by driving each model across the stage behind the presenters, ending with the much-anticipated 2015 Mustang and its growling 5.0-liter V-8.

2015 Ford F-150 at NAIAS 2014
However, the new 2015 F-150 was the clear star of the show, being flaunted as the “smartest, toughest, and most capable F-150 ever” by group Vice President, Global Product Development, Raj Nair. The new F-150 claims to lose up to 700 pounds thanks to the incorporation of military-grade aluminum and increased use of high-strength steel. New engine options (including a diminutive 2.7-liter EcoBoost V-6) and class-leading technology promise to make it the most advanced and efficient F-150 to date.

The F-150’s newfound toughness comes from an even stronger fully boxed ladder frame, increased use of high strength steel, and “more than 10 million miles of Built Ford Tough torture testing that only the new F-150 could survive,” according to Joe Hinrichs, executive vice president and president of the Americas for Ford Motor Company. It promises higher payload, better acceleration, and improved fuel economy compared to the current model. Ford remained tight-lipped on specific numbers, but given the weight savings and new engine options, these claims seem entirely reasonable.

Some of the 2015 F-150’s increased intelligence comes from an all-new 360-degree view camera system, LED headlights and taillights, a smart trailer tow module, and 400-watt power outlets in the cab. “Customers inspired us to make a new F-150 that is both tough and smart,” said Hinrichs. Other tech additions include truck-specific apps, trailer hitch assist, and integrated loading ramps.

Increased capability comes in the form of a new 2.7-liter EcoBoost V-6 engine that continues the trend of downsizing, direct injection, and turbocharging to increase fuel economy without sacrificing performance. Other engine options include a base 3.5-liter V-6 (plus an EcoBoost version of the same displacement) and a 5.0-liter V-8. All engines will be paired with a six-speed automatic transmission as standard.

There was no mention of a new SVT Raptor version; however, rumors suggest it is already in testing and will likely be seen in the near future.