NAIAS 2014 Unveiled: 2015 Chrysler 200

Chrysler unveiled the all-new 2015 200 at the North American International Auto Show in Detroit on Jan. 13, showing a dramatic shift from the previous model. In fact, describing the 2015 200 as “all-new” is almost an understatement, considering how different the new model is from its predecessor in every aspect.

Starting with the exterior, the redesigned 200 has a sleeker, sportier look than the previous model. That design isn’t just for show, as Chrysler says the new 200 is one of the most aerodynamic vehicles in its segment. The new front end on the vehicle, featuring a textured grille with the floating Chrysler badge, is also the new face of the brand, according to the manufacturer, and contains LED lights on the front and rear, with the front turn signals tucked near the wheelbase on the front fenders.

All-New 2015 Chrysler 200
Inside, the 2015 200 features a first-in-its-class, fully electronic dial e-shifter, allowing more space on the center console, which also includes sliding cup holders that can hide the instrument panel. The completely redesigned interior features a clean surface design that Chrysler calls an “emotional design impact.”

The state-of-the-art technology in the interior is highlighted by the new U-Connect touchscreen command center, which allows for all types of hands-free connectivity we’ve come to expect from vehicles today. It also has Internet connectivity, so owners can download apps such as Pandora. The LED touchscreen will be available in the standard 5 inches or segment-leading 8.4 inches.

Under the hood, the new 200 comes with a choice of two engines driven by an all-new 9-speed transmission: a four-cylinder and a V-6. The 2.4-liter TigerShark four-cylinder pushes 184 horsepower with a segment-leading fuel economy of 35 mpg. Also a segment leader, the 3.6-liter Pentastar V-6 pumps out 295 horsepower and will be connected to a state-of-the-art all-wheel-drive system that can disconnect from the rear axle to improve fuel economy.

The new 200 was designed to take on every other vehicle in its segment, according to Chrysler brand President and CEO Al Gardner, hence all the new segment-leading equipment, including 60 safety and security features.

Chrysler is also hoping to compete in the mid-size segment with its new price point, starting at $21,700, which is $95 cheaper than the current model’s MSRP.

Chrysler is betting big on the 2015 200 as its new flagship sedan to the tune of $1 billion and 1 million square feet. The new 200 will be assembled in Chrysler’s all-new Sterling Heights assembly plant, which features fully robotic assembly and an advanced paint shop. A new metrology center with a 3D part scanner assures every part fits correctly on every assembled model. The plant is also energy efficient, operating at 62% less energy than the average requirement.

The all-new 200 comes in two options, the flagship 200C and the sporty 200S, which comes with paddle shifters, black matte grille, the V-6 engine and all-wheel-drive standard.