Steve Cannon, President and CEO of Mercedes-Benz USA (MBUSA) today told members of the International Motor Press Association (IMPA) that the company plans to introduce 30 new models in the next seven years. He said this will constitute the biggest growth phase in MBUSA’s history here in the U.S.
“We just had the highest sales year in our history and carried that over to our best January on record. And, according to just released registration data, more customers put a Mercedes-Benz in their driveway last year than any other luxury make,” Cannon said. “We’re going to take this forward with a continuing influx of innovative new products for our current owners and we’ll enter other segments to bring new buyers to the brand.” Cannon estimated that the product offensive would average out to a new vehicle every quarter for the next seven years.
For more information, read the rest of the official press release.