2014 NYIAS Unveiled: Land Rover Discovery Vision Concept

Land Rover came to the 2014 New York International Auto Show (NYIAS) looking to make an impact. The British automaker partnered with Virgin Galactic, the first commercial spaceflight company, to announce an entirely new family of vehicles at the NYIAS today. The all-new Discovery family is based off of the new Discovery Vision Concept that debuted today. The first model in the family will be called the Discovery Sport.

In his speech this afternoon, Gerry McGovern, Land Rover’s design director and chief creative officer said, “I am proud to confirm the nameplate that will make Discovery a family of vehicles for the first time.”

There is no word yet as to whether the Discovery family will boast the transparent hood technology that was first revealed in the Land Rover Discovery Vision SUV Concept.

The hood technology uses several cameras mounted in the front grille to trick the driver into believing that their hood has completely disappeared. The technology works through the use of front-grille cameras that transfer images to a heads up display (HUD). This HUD is unique as it spans across the entire lower half of the windshield encompassing the driver’s entire lower field of vision instead of just a small portion of the windshield. The HUD shows what is beneath and directly in front of the car. In addition to displaying the terrain, the HUD also exhibits the direction of the front wheels.

The application for this technology could be endless. While the current form of the HUD tends to attract the extreme off-roading crowd, Land Rover hopes that it could be used to assist in urban parking or even aid in an autonomous drive system.

“As our vehicles become more capable and autonomous off-road, we will ensure the driver has the confidence to allow the car to continue to progress, over any terrain. We are developing new technologies including the Transparent Bonnet to give drivers an augmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of an urban car park,” said Dr. Wolfgang Epple, director of research and technology for Jaguar Land Rover.

Land Rover’s Discovery Sport model will go on sale in 2015.

The Driving Life provides an exclusive behind-the-scenes look at all manufacturer debuts at the 2014 NYIAS. Stay tuned as we bring you everything from the Jacob K. Javits Center.