Today at the New York International Auto Show (NYIAS), Bill Fay, group vice president and general manager for Toyota, announced the company’s latest Camry design. In the last six months, Toyota has been on the move, introducing six new products, the most successful of which has been the Highlander, showing a 25 percent increase in sales.
With the new direction for the company and the release of the new Camry, Toyota is focusing on the concept of “Waku Doki,” the Japanese expression meaning “heart racing excitement.” In this way Toyota is focusing on the emotional as well as practical needs of its clients, giving its cars exciting interior and exterior upgrades, smoother rides and user-oriented features.
Since it first entered the market in 1983, approximately 8.3 million Toyota Camry models have been sold in the US, 6.6 million of which are still on the road today. Just last year, 408,000 Camrys were sold in the US, truly making it America’s favorite car. Produced in America with 75 percent North American content, if Camry were its own manufacturer it would rank in the top 10 in the US.
After detailing these statistics about the Camry, Fay emphasized that the most important number of all is “one,” the one Camry that matters to each client. With this in mind, Toyota worked to make this model the best Camry ever built, going above and beyond to meet customer expectations and making the vehicle more premium and more fun to drive. Toyota re-examined exterior and interior styling as well as the overall vehicle dynamics to completely revamp the Camry for 2015.
Essentially, Toyota stripped the Camry down to the chassis and started over by reinforcing the body and adding spot welds. The new Camry now includes a two-stage brake booster for smooth confident braking and a retuned suspension for comfort and handling. The exterior design has been re-imagined, leaving only the sturdy roof unchanged. Now the car’s front end is all about attitude with a prominent grill and hi LED low and high beam headlights. The new hood has a strong character line with muscular fender flares and the trunk has been styled to give a sense of motion.
The interior is more refined and upscale, switching out almost every surface for softer, more attractive materials. Improvements have been made to the seats, door panels and steering wheel and the dashboard boasts high-end electronics, including a multi-info display in the meter cluster to keep the driver’s attention on the road. Toyota partnered with JBL to upgrade their audio system, increasing the size of the audio screen to seven inches. The interior of the new model also includes a wireless charging system for mobile devices and 30 percent more carpet insulation for a quieter ride.
Always focused on safety, Toyota upgraded the Camry with advanced safety features including lane departure alerts, pre-collision warnings, blind spot monitoring, traffic alerts and much more. With these inclusions Toyota anticipates a five star safety rating.
The 2015 Camry will be available in the popular XSE model with 18-inch alloy wheels and enhanced suspension. The sporty SE grade will also be brought to the Camry hybrid and a premium LE grade will be offered as well.
The Driving Life will taking a look at what to expect from manufacturers during the press preview days at the 2014 New York International Auto Show. Stay tuned here as we bring you everything from the Jacob K. Javits Center.