2014 NYIAS Preview: Land Rover Discovery Vision SUV Concept

Land Rover is opting for more transparency in their New York Auto Show presentation, a transparent hood that is.

Land Rover will be debuting its Discovery Vision SUV Concept in New York. The concept features a transparent hood.

The hood works like this. There are several cameras mounted in the front grill. These cameras then beam the images to a heads up display (HUD). What makes this HUD unique is that it takes up the entire lower half of the windshield, effectively encompassing the driver’s entire lower field of vision. The HUD displays what is beneath and directly in front of the car “tricking” the driver into believing that the hood has completely disappeared. In addition to displaying the terrain the HUD also displays the direction of the front wheels.

The application for this technology could be endless. While in its current form it tends to skew more towards the extreme off-roading crowd Land Rover hopes that it could be used to assist in urban parking or even aid in an autonomous drive system.

“As our vehicles become more capable and autonomous off-road, we will ensure the driver has the confidence to allow the car to continue to progress, over any terrain. We are developing new technologies including the Transparent Bonnet to give drivers an augmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of an urban car park,” Dr Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover said in a press release.

The Discovery Vision concept will serve as a “the essence of a future family of SUVs built on Land Rover’s key principles of emotive design, unrivaled capability and ultimate versatility, taken to new levels using new customer-focused advanced technologies.”

The Driving Life will be taking a look at what to expect from manufacturers during the press preview days at the 2014 New York International Auto Show. Stay tuned to here as we bring you everything from the Jacob K. Javits Center.