During the week leading up to the 2013 New York International Auto Show, The Driving Life will focus on the big news to expect from automakers, including vehicle launches and model updates.
The all-new Audi A3 sedan will technically not be released at the New York International Auto Show, but instead it will be unveiled twice over the next couple of months. It will first unofficially debut in New York as part of a private event before the auto show. Then, its official global debut will occur in April at the 2013 Shanghai Auto Show.
No details have been released regarding the A3’s powertrain specifications, but Audi said that details will emerge after the private event in New York. So far, the main detail known by the public is that the Audi A3 will only be available as a sedan in the U.S., for now.
As for pricing, President of Audi of America Scott Keogh has told media outlets that the MSRP on the A3 will be lower than today’s A4, which starts at around $35,000. Keogh has also told media outlets that he expects the A3 sedan to be more popular in the U.S. than it currently is in Europe.
Audi’s release of the A3 is fitting as fellow German rival Mercedes-Benz unveiled its CLA Class earlier this year. The A3 will compete directly with the CLA Class. The luxury model’s new Audi A3 entry-level vehicles will be targeted to younger buyers — in their mid-30s or younger — in an attempt to bring in a new generation of loyal owners.
Follow The Driving Life for exclusive, live coverage of NYIAS 2013 beginning Wednesday, March 27.